Logo Development Costs
and Process
The value we bring to the brand development process is not in drawing a logo. Instead, the most value we give to you is our professional expertise in helping you choose the right one.
Does that sound surprising? Look at it this way. Anyone can draw a logo for you, even a nice looking logo. The question is: what should it be? A bunch of letters jumbled together? A little picture? An abstract squiggle?
That's where we come in. We get to know what you do and who do it for — so when we present our ideas, they are right on target.
How much does it cost?
Going through our logo development process for a small business is $1500 and takes 4 - 6 weeks from first meeting to finished files.
Stationery design, and other peices are priced out separately.
When we work with a start-up or small business, we typically develop up to 6 concepts and narrow down the options, until we get to the final mark. This process will typically take us about 20-30 hours of work over 3-6 weeks. (Stationery and other applications will start to be designed after that).
For larger organizations, the projects usually require more hours since they require more concepts and have more layers of approval.
We're a larger company and want to develop a whole look for our materials. Can you help us?
Yes, that is the kind of work we like most: developing a logo, and carrying through the key ideas to other marketing materials creating a consistent comprehensive package. Pricing on this varies per project. Call us to review your needs. Also see our Brand Development advice.
Why invest in a well-designed logo?
Here are 3 excellent business reasons for getting a good logo:
- Well designed logos last much longer than poorly designed logos, saving money in redesigns and reprinting. You should expect your newly designed logo to last at least 5 years.
- A good logo will also provide a base to build your whole company look and feel around, so all of your materials reflect the style and values your customer wants to see.
- From a technical perspective, well designed logos are more versatile and work in all situations (small sizes, spot colours, black and white). You do not want to be stuck with a logo that must always be printed in 4 colour, or you can never shrink down to a business card.
Also take a look at our Logo Design FAQ.